Originally, the media launch of the of BMW’s new flagship, the BMW R18, retro addition to their motorcycle fleet, was to take place under California’s sun in San Francisco. The worldwide COVID pandemic spoiled that plan and hence the new noble cruiser was presented to the world’s press in the halls of BMW Classic at their homebase Munich. e.w.enture was commissioned with the event’s technical planning and structural implementation and transformed the originally planned world tour into a home game.